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The domain elberton.com.au has the following on the web page, "We are a privately owned, developer and development manager with a portfolio of investments in the premium residential, commercial and rural sectors." We observed that the webpage also said " Elberton specialises in developments including architecturally designed residential apartments and mixed use developments with the emphasis on lifestyle, good design, security and privacy." It also stated " We land bank for future development. Time is critical to a projects return. Relationship with the major banks. Centre Street, Queens Park." The header had Elberton as the highest ranking keyword. This keyword was followed by developer, development manager, and commercial development which isn't as urgent as Elberton. The other words the site used was boutique.